Sakhi Story

Indian fashion is making waves globally. Well known Indian designers like Ritu Kumar, Manish Malhotra, Manish Arora, Satya Paul, Neeta Lulla and others have a large following worldwide. New brands like "Sakhi by Chandras" are fast emerging as designer brands that add to the glamour of Indian designer sarees. Sakhi focuses on designer sarees that are wearable. They are exotic but at the same time elegant. They are unique but at the same time casual.

Sakhi is a fast growing fashion outlet founded by the mother-daughter duo of Chandra Rajendran and Neeta. Chandra is a designer with a keen eye for color and passion for design and her daughter Neeta brings a younger dimension to the designs and the brand. Sakhi specializes what they call the "wearable design" - Indian designer sarees and other products that you can wear for multiple occasions with ease and always win a complement.

Chandra's designer boutique has been active for more than 15 years, initially serving a close circle of friends. The popularity of her designs caught up and whenever people wore her designs, heads turned and complements flowed. And when Neeta, with an engineering degree and NIFT diploma in fashion under her belt joined her mother, the mother-daughter combine launched "Sakhi by Chandras" as a new brand in 2005 in Bangalore. From then on, Sakhi has grown into a well-respected brand for Indian woman's clothes today. Sakhi launched its online shopping site making it one of the best experience for Indian sarees online shopping. Sakhi launched their Hyderabad outlet in Oct'09.

With a clientele spreading across the world, Sakhi is constantly reinventing itself while not losing its core focus of creating wearable designs for the Indian woman.

Sakhi History

Chandra Rajendran and her daughter Neeta are the women who weave the Sakhi story. Chandra has been a successful Bangalore-based designer for more than a decade. She has a keen eye for colour and a passion for design.

With a modest yet loyal client base of 15 of her friends, designer Chandra first tasted success in the form of a home boutique, something she started as a hobby. Chandras penchant for innovative design ensured her clients frequented the boutique on a monthly basis. Steadily growing, the home run enterprise earned Chandra a name for herself. What started out as a hobby with 15 clients transformed, within 5 years, into a successful business with 350 clients.

Neeta, with an engineering degree and a NIFT Diploma under her belt, joined Chandra to drive the business. Together, they have combined their energies to mould Sakhi into a brand that continuously reinvents the traditional Indian garment for the modern woman. Established in August 2005, Sakhi has shown commendable progress in successfully sharing the boutique experience with an impressive list of loyal clients who have never faltered in expressing their appreciation, and have always recommended Sakhi to friends and family.

Sakhi believes that the onset of e-commerce in India has enabled it in growing its client base by traversing geographies with ease. Keeping in mind India is 60 million, and growing, internet user base which includes a significant number of net-savvy women, Sakhi has ensured that its online venture, www.sakhifashions.com, recreates the boutique experience to the very last detail. Neeta and Chandra are confident that the website will help progressive women across the world identify with Sakhi. Also on the cards is a new Sakhi store to be launched in Hyderabad, a result of Sakhis growing popularity in the city.

Sakhis Collection

Each creation that flows out the Sakhi boutique is a new-age expression of age-old tradition. Be it an exquisite saree or an elegant salwar, Sakhi weaves tussar, chiffon, crepe, kanchivaram, georgette and organza to create vibrant expressions of today's woman. From the selection of material, the weaving of a masterpiece, to the dyeing of fabric, Sakhi redefines the art of saree making to give tradition a new meaning.

Sakhis creations are designed keeping in mind the modern woman and her idea of wearable fashion. Sakhi blends traditional techniques with innovative ideas to create sarees and salwars that are both beautiful and unique.

Cut work is a Sakhispeciality which finds expression in an array of fabrics, from elegant tussars to light chiffons, from gorgeous crepes to timeless kanchivarams. A delicate, lace-like embroidery which involves intricate hand work and a keen eye, Sakhi treats cut work in a unique manner, with unusual colour schemes and quality fabrics. While the cut work is subtle and understated on sarees created for the workplace, on sarees that are designed as evening wear, the cut work is elaborate, featuring tissue that creates a zari effect. By adding an Indian touch to this French technique, Sakhi crafts a perfect blend of beauty and perfection.

The launch of Sakhis latest collection is an occasion to fall in love with elegant pure silks embellished with contemporary motifs, intricate embroidery and cut work. Pamper your artistic side with stunning mirror work on kanchivaram, floral cut work and tussar silk with tissue appliquedpallavs. Stimulate your imagination with concept sarees like the rising design saree and the partly pallavsaree, to name a few. Also on offer this season, is an exciting range of kalamkari hand appliqued on kanchivaram, with intricate zari cut work.

For more information, please call Neeta Rajendran on +91 90000 81536

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